SHRED Labs
SHRED is A dynamic fitness trainer in your pocket. Have fun working out at home or the gym with the best training programs, video classes, and fun motivation from a hardworking community around the world.
Doug served as marketing executive and content producer and worked on the development and launch of new products including Shred Classes, Live Party, and Apple Watch Integration.
Doug also led the SHRED brand on social media, e-mail marketing, in-app marketing, public relations, and brand partnerships.
Company Website: https://www.shred.app/
LAUNCH of CLASSES + LIVE PARTY
Doug led a production team and worked with the SHRED leadership to bring a series of new products to market with their popular digital fitness platform in 2021-2022.
Shred Classes: This is an on-demand video based workout feature that allows users to work out. We developed, filmed, and edited hundreds of programs for Shred across a variety of styles and fitness genres.
Live Party: This allows users to invite up to 30 of their friends to join a real-time collaborative fitness experience.
Apple Health Integration: Allowing users to better integrate SHRED with their existing hardware and accessories.